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Our market research capabilities at Almunajem Cold Stores are considered to be one of the key strength areas. We carry out sophisticated marketing tools to secure market leadership for our brands in each category, understand consumer thoughts and desires and to help us assess our market shares. For every product brand,our Marketing people execute marketing plans along with promotional campaigns that support our sales effort, while also effectively performing statistical analysis from retail audit research activities in order to gain an edge over the competition.
We make sure that our merchandisers and tasting team members visit our key customers on a regular basis throughout the year.